Video and photography come together in new social media video service
Today (Monday, 11 January) the Press Association’s communications consultancies, TNR and PA Photocall, will merge to create a ‘one-stop-shop’ for broadcast, online and photography PR services, all from a journalistic perspective.
The two consultancies are fully owned by the Press Association, the UK’s news agency, and are based at their headquarters in London. TNR Communications specialises in TV, radio and online PR whereas PA Photocall offers the unique opportunity to hire Press Association photographers for PR events, from which the best images are sent immediately to the Press Association Picture Desk to be considered for the News Wire.
To mark the fusion of the two consultancies under the name, TNR Communications, the company is launching a new social media video service. Taking advantage of the massive explosion in online video communication, ‘Videocall’ will bring together the two team’s photography and video expertise in one package. An experienced videographer will work alongside a Press Association photographer, to capture video footage of a photocall in order to edit a 90-second clip for instant upload to video streaming sites, creating an immediate and highly visual record of the event.
Managing Director, Claire Southeard, said of the announcement:
“TNR and PA Photocall have worked together very closely for three years, developing both their reputations as providers of PR services with editorial integrity. However, the opportunities presented by our merger take us into a different league, not only because it brings together the talents of two very experienced and creative teams into one multimedia consultancy, but also because we can now offer a fully comprehensive range of communications services from our unique position at the heart of the Press Association.”
